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COM 373 Entire Course (UOP)

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COM 373 Week 1 Communication Styles Paper

COM 373 Week 2 IMC Product Paper

COM 373 Week 2 Learning Team Selling Model Part I Presentation

COM 373 Week 3 Individual Customer Multimedia and Worksheet

COM 373 Week 3 Assignment Selling Model Part II Presentation

COM 373 Week 4 Letter to Customer and Supervisor

COM 373 Week 5 Case Study Analysis Paper

COM 373 Week 5 Final Selling Model Presentation

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COM 373 Week 1 Individual Assignment Communication Styles Paper (UOP)

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Communication Styles Paper

Prepare a 1,050- to 1,400-word paper that explains each stage of the consumer decision-making process and the importance of effective sales communication at each stage of the process. Discuss how different communication styles may affect selling relationships. Include the following:
Stages in the consumer decision-making process
How does consumer behavior affect the sale of the product?
How you would follow each step of the AIDA model as a salesperson to assist a consumer through his or her decision-making process?
What is the importance of effective sales communication at each stage of the process?

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COM 373 Week 2 Individual Assignment IMC Product Paper (UOP)

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IMC Product Paper

Choose one product from the following:

Apple’s iPhone® mobile digital device
Nabisco’s 100 Calorie Packs
Geico® insurance

Prepare a 1,050- to 1,400-word paper that identifies the elements of the integrated marketing communications for the product you choose.

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COM 373 Week 2 Learning Team Selling Model Part I Presentation (UOP)

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Learning Team Selling Model Part I Presentation
This is the first part of a multipart Learning Team assignment that culminates in Week Five. Please be sure to read ahead in the syllabus for future weeks’ portions.
Furniture to Go, Inc. has hired your Learning Team to develop a detailed selling model that will help the company increase sales—see Appendix A on the student website. Over the next 4 weeks, your Learning Team will work together to develop a professional presentation that displays the selling model your team creates. Refer to the selling model outline in Appendix B on the student website.
The first stage of your team’s selling model must include a recommended selling philosophy, relationship strategy, and product strategy.
Prepare a 6- to 8-slide Microsoft® PowerPoint® presentation discussing steps 1, 2, and 3 of your team’s selling model based on the case study in Appendix A and the selling model outline in Appendix B. Include detailed speaker notes with your slides.

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COM 373 Week 3 Assignment Selling Model Part II Presentation (UOP)

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Selling Model Part II Presentation
Prepare a 4- to 6-slide Microsoft® PowerPoint® presentation discussing steps 4 and 5 of your team’s selling model based on the case in Appendix A and the selling model outline in Appendix B. Include detailed speaker notes with your slides.
Present your Selling Model Part II Presentation

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COM 373 Week 3 Individual Customer Multimedia and Worksheet (UOP)

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Week 3 Individual Assignment Read the Customer Multimedia and Worksheet

Complete the Sales Communications exercise by clicking the link located on your student website.

Submit the worksheet produced at the end of this exercise.

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COM 373 Week 4 Letter to Customer and Supervisor (UOP)

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Week 4 Individual Letter to Customer and Supervisor

you have taken over a sales account where the previous sales associate did not effectively handle the customer’s needs. You have just received a letter from the dissatisfied customer—see Appendix C. After reading the letter:
Draft a letter to your supervisor and address the following:
Discuss the importance of the customer’s existing or potential sales revenue.
Identify the needs of your customer.
Explain how you will approach your customer to respond to his or her concerns.
Share the closing methods you will use with your customer to obtain more business in the future.

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COM 373 Week 5 Case Study Analysis Paper (UOP)

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COM 373 Week 5 Case Study Analysis Paper

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COM 373 Week 5 Final Selling Model Presentation (UOP)

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Selling Model Presentation
Draft a second letter to your customer and make sure you do the following:
Develop trust and rapport.
Address the customer’s issues.
Propose alternative solutions.

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