1 What is meant by the term ‘brand image?’
The general impression of a product held by real or potential consumers.
2 What brand image might businesses want for the following products? (a) Helmets for building sites, (b) a club in town centre, (c) a local taxi service.
A local taxi services because, firstly it’ll be local for the customers and it would also spread the brand locally.
3 What is meant by the term ‘after-sales service’?
After sales service refers to the service a customer is entitled to after purchasing something from a retail outlet
4 State two types of after-sales service that could be given by a garage.
If the customer is unsatisfied with their purchase for any reason, they may get a refund or replacement, depending on the terms and conditions of purchase, and also if a person get a new thing fixed in their car, they will be able to get something else for free.
5 Explain why a business might want to develop a brand.
A business might want to develop a brand because it’ll want to be known and promoted even higher, so they can get even more profit.
6 Using an example, explain the term ‘product range’ of a business.
A series of different products made by the same company which form a group (such as different models of cars)
7 List two benefits to customers from competition.
-The products would improve to show off to the customers.
-More shops would be made for local customers.
8 State three strengths and three weaknesses to a business of opening a small independent sports shop.
-Sporty kids would come
-Sport facilities in the area
- Fun and enjoyable
-Not very sporty people live there
-Small amount of products
-Less sports facilities