Used Car Salesmen - Marketing during the Great Depression
"Watch the women's face. If the woman likes it we can screw the old man. Start 'em on that Cad'. Then you can work 'em down to that '26 Buick. 'F you start on the Buick, they'll go for a Ford." - The Grapes of Wrath
Marketing during the Great Depression, although, they were relentless. The salesmen were still doing anything they had to do in order to sell a product, whether the family had to money or not.
Those effected by the Great Depression showed no interest in buying the brand new cars, with no problems. The distributer was able to make an easy sale on a much lower value product.
"Goin' to California? Here's jus' what you need. Looks shot, but they's thousand's of miles in her.
Lined up see by side. Good Used Cars. Bargains. Clean, runs good." -The Grapes of Wrath
Car salesmen targeted families, and made them feel the need to get a car. The employees made them feel as if this will help improve their lifestyle, which it would, but only to an extent.