Does a Business need a Purpose?

Let's make a headstart on Unit 1 (the Unit you will study with Mr Edwards in September)...

Before we start, let's do a little thinking about the purpose of Business itself...

1 - Select a Business to study in your Assignment from the link below...

2 - Print and Read a Case Study (download at the bottom of relevant page of Superbrands website above)

3 - Share with the person next to you, what you think is the purpose of your chosen Business. Then click on the image below to share with the class for discussion...

Summer Homework - Find the actual purpose of the Business you chose. It may be listed as the 'Values' or 'Mission Statement' and then compare with your own version! Add your homework below...