6 principles of design

The six principles of design are
4. Repetition/Consistency
6.White Space


The balance is that the graphic isn't a overpower text. The page isn't to happy on one side or the other.  


Proximity/Unity is the distance between elements on a page. Its even the relationship or lack of it between two element.


Alignment is the justification of a element. Related items should be justified the same to emphasize their relationship to each other  

Repetition/Consistency is when the font, color, schemes, and graphic type are repeated. There are specific font, style, for heading and sub-heading. Scheme - a planned combination of elements, such as a combination of font styles and sizes. The graphics all relate to the topic of publication.


You use color and size to emphasize the most important elements. For example Use black font on a light pink colored page

Use white font on black paper

Use light gray on dark blue

White space: blank or negative space on a page. Using wide margins to create white space. An example of poor use of white space: putting text boxes in the margins of a publication