By David Loeffler
They are trying to convince you that football and fantasy football are better with Bud Light. One way they're trying to target teens is putting a celebrity on it. In this case the guy who plays Champ Kind who is on Anchorman and a lot of teens like that movie. Another way is football which a lot of teams like. The last way is fantasy football which a lot of people play and they're trying to convince you that it is better with beer. I think it is working because a lot of people watch football with beer and a lot of people also play fantasy football while watching it. Finally if Champ Kind does it other people might want to too.