Jacqueline Kwofie

Music Magazine Evaluation

‘Urban Music’ magazine is an Alternative R&B (Alt R&B) magazine which focuses on upcoming and familiar alternative R&B artists. After researching various R&B and mainstream magazines such as Clash, Vibe & Billboard, I decided to use and develop many of these conventional forms and adapt it into my own work. Seeing as R&B music seems to sport bold, confident and sometimes controversial artists, I noticed that many of these magazines would have a striking front cover, so to adapt this into my own work without working too much on the central image itself I decided to have an eccentric, playful surreal background and theme for my front cover, the surreal aspect of the magazine also fits in with my depiction of my artist as I wanted her to appear as a novelty Alt R&B artist.

In what ways does your media product use, develop or challenge forms and conventions of a real music magazine?

My magazine clearly reinforces and develops many conventional traits that are seen throughout  a magazine product, the reason for this being is that I wanted to create a professional layout for my magazine where the audience would be able to tell instinctively that my product is a music magazine.

Who is your target audience for your music magazine product?

How does your music magazine represent/attract particular social groups & your target audience?

What kind of media institution might distribute your music magazine and why?

Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations, they include brands such as Closer Magazine, Grazia, 4Music and Kiss. Considering the wide range they have the primary target audience for this institutional company would presumably be a female audience ranging from the ages of 24-45 as they include a mass of female orientated magazines such as “Mother&Baby”, “Closer”, “Heat”, “Grazia” and “Garden Answers”. However the secondary target audience would most likely be both genders of female and male all ranging from the ages of 16-23 as Bauer are also the faces and masterminds behind the most familiar brands such as 4Music, Box and Kiss and Bauer’s brand image is people who fall under the class of C1 to C2, this is why Bauer Media would distribute my music magazine.

What have you learnt about technologies from the process of constructing your music magazine?

From constructing my music magazine I have used a wide variety of technological soft-wares to construct my music magazine to look more professional and more appealing to the audience such as Photoshop CS3, MSW Snap Adobe Illustrator, elements of Pixlr (a photo editing website) and the professional equipment of a Nikon Camera DLSR.


Looking back at my preliminary task I have effectively been able to use a wide variety of different colors and have understood the concept of being able to blend colors differently in a way that they won't seemingly clash. I have been able to reinforce different sized texts and images in an orderly fashion in which looks appealing to the eye and creates a more professional look as well as learned how to use space effectively in which when ordering these different images and texts there's hardly any dead space. All in all I have learnt how to effectively use different technological software (not just Photoshop) and websites in which has really has allowed my skills to grow, unleash my more creative side and more importantly allowed me to create a well round professional looking final piece.


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