6 Principles of Design

Balance

1.Balance:Graphics don’t overpower text

Page is not too heavy on one side or the other

such as, putting matching text boxes at the top and bottom of a publication

Proximity/unity

Distance between elements on a page

Used to demonstrate a relationship or a lack of relationship between elements

such as, you must put captions (text) next to the related photograph

Alignment

Justification of elements.Related items should be justified the same to emphasize their relationship to each other such as, the text giving the location, date, time, and cost of an event are all CENTERED on a flyer