5Top 15- Old Spice
"The Man Your Man Could Smell Like"

This campaign was launched to entice viewers and reach out to women; whom purchase the majority of mens body wash/deodorant.

The Man

The main character in the commercial, aka "The Man Your Man Could Smell Like", attracted women with his confident, charming and comical personality. His characteristics created a lovable character that was quickly known in every household.

The Leader

Old Spice shifted from the norms of what a mens body wash commercial should be and created a new campaign that allowed them not only to target men, but also women. This new campaign allowed them to gain more customers and stand out among other industries.

The Legend

By Old Spice creating and advertising this campaign, they pushed other competing companies to create similar commercials in order to gain more sales. Turns out, everyone wants to be "The Man Your Man Could Smell Like."

Comment Stream

2 years ago

I remember this campaign very well because at the time I was using the body spray and soaps that were advertised in the campaign. My mom had actually bought it for me and it connected with the intent of the advertising campaign because it was appealing to mothers, girlfriends, and wives who bought the products for their male companions.

2 years ago

I agree with Nathan. This campaign was very successful and the character was influential and making me buy the product.