Methods of Expansion
and Segmentation

Expansion

A merger is when two business' combine and form one large business possibly making it international. The business would be a lot bigger and more known across the country earning more money. Tescos

Merger

Expansion is when a business grows in number of shops across the nation so that customers can buy the same items but from more than one shop around the country. Nike and Apple is a merger.

Takeover

Takeover is when a business is another business buying all the shares from another business and taking over the business. E.G Kraft taking over Cadbury.

Organic Growth

Organic growth is when a business grows naturally without any support, over time. Bleak Hall Sports.

Franchising

A separate owner is running a different branch of the same business. Earns a lot of money for the boss. McDonalds is an example of franchising.1