Proximity/Unity

Distance between elements on a page

Alignment

Justification of elements

Repetition/Consistency

Consistent pattern of font and color schemes and graphic types; repeated fonts, color schemes, or graphics

Contrast

the use of color and size to emphasize the most important elements on a page

White Space

blank or negative space on a page

Used to give the reader’s eyes a break

Used to focus the reader’s attention on important details

6 principles of design



Balance:

Graphics can't overpower text. Page has equal amount on both sides.

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