15 Elements and Principles of Design
and 5 vocabulary terms
By: Kierrah Glover
Most basic element of design
Has position but no dimension
Can be described by coordinates on a plane
Used to indicate a location
Has only a length dimension
Can be used to
–Define a boundary
–Create perspective and depth
–Create textures and patterns
Described by a number of qualities
–Hue: base color (e.g., red)
–Value: lightness or darkness
–Saturation: purity or intensity relative to gray
A 2D area enclosed by lines or curves
–Geometric: square, circle, triangle
–Mechanical: simple shapes made of straight and curved lines
–Organic: natural or simulating nature
Used to draw attention to one area
Focal Point – feature in a design that attracts the eye
Can be achieved through
Use of lines
Use of the bare minimum of elements
Can be achieved by removing extraneous elements
In simplicity there is beauty
Less is more
A repeated decorative design.
Symmetry in which both halves of a composition are not identical. Also referred to as informal balance.
1. Concerned with beauty or the appreciation of beauty.
2. Of pleasing appearance.
The principle that maintains that the human eye sees objects in their entirety before perceiving their individual parts.
The process of taking something apart and analyzing its workings