Market Research

Market Research: finding information to satisfy customer needs.

Primary Research: information you make up yourself, e.g. questionnaires.

Secondary Research: information that already exists, e.g. internet.

What customers want: good quality, good price and a nice design.

Marketing Mix: place, promotion, product, price.

What is the market like: competition when demand for a product.

Comment Stream

3 years ago

Your work shows some real positives…

Great start...good design and clear understanding

In terms of Literacy and Presentation, your work is as follows…

Spelling - Excellent
Punctuation - Excellent
Grammar - Excellent
Use of quotations - N/A
Understanding of topic - Satisfactory
Application (real life / news / examples) - Poor
Analysis (detailed explanation / how / why) - Satisfactory
Evaluation (pros and cons weighed up and concluded) - N/A
Presentation (use of images / layout / style) - Satisfactory

Your work might be even better if…

Completed all terms (see egs on edmodo)
Added real life Business example / news
Added headings and video to help organise / reading


Merit (s)