ALS Ice Bucket Challenge and Awareness
Also known as Lou Gehrig's disease
ALS- amyotrophic lateral sclerosis
A nervous system disease that weakens muscles and impacts physical function.
There are fewer than 20,000 US cases per year. ALS attacks nerve cells that control many main parts of your body. You can't take control of these body parts.
The ALS ice bucket challenge
The Ice Bucket Challenge, sometimes called the ALS Ice Bucket Challenge, is an activity involving dumping a bucket of ice water on someone's head to promote awareness of the disease amyotrophic lateral sclerosis (ALS, also known as Lou Gehrig's Disease) and encourage donations to research. It went viral on social media during July–August 2014. In the US, many people participate for the ALS Association, and in the UK, many people participate for the Motor Neurone Disease Association, although some individuals have opted to donate their money from the Ice Bucket Challenge to other organizations.
The challenge encourages nominated participants to be filmed having a bucket of ice water poured on their heads and then nominating others to do the same. A common stipulation is that nominated participants have 24 hours to comply or forfeit by way of a charitable financial donation.
On 1 August 2015, the ALS Association re-introduced the Ice Bucket Challenge for 2015 to raise further funds with the intention of establishing it as an annual occurrence.