Ad Design Campaign
1.) an advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication.
2.) An advertising campaign can have a successful beginning by starting out small.
3.) color can impact an ad campaign by the way it stands out. you don't want a color too bright or too dark.
4.) A target audience is a specific group of people in which the product(s) are aimed at.
5.) It's important to know your target audience because you want them to buy your product(s)
6.) A call to action is words that urge the reader, listener, or viewer of a sales promotion message to take an immediate action , such as "Write Now," "Call Now," or (on Internet) "Click Here."
7.) A publication or broadcast program that provides news and feature stories to the public through various distribution channels. Media outlets include newspapers, magazines, radio, television, and the Internet.
8.) for a small budget, your media outlet might be Facebook, twitter, Instagram, google, etc. anything to get your product out there and noticed.
9.) nike, Adidas, and McDonalds are successful ad campaigns. These three ad Campaigns have a strong support for they're brand. They use magazine, internet, television, and billboards.
failed ad campaigns:
1.) Sony was about to release a ceramic white version of its portable video game player. The original ones were colored black. So, the advertising geniuses of Sony thought of the utterly stupid concept of a campaign centered on black against white. It shows racial presentations of African Americans and Caucasians violently attacking each other. Sony insisted that they were just trying to emphasize the colors of their consoles. It is hard to believe how they failed to see how the ad could have been construed as offensive.
2.) Facebook's IPO Suffers From Overhype
Facebook's post-IPO share price plunged from $38 to around the mid-$20's, far lower than so much hype would have made most people anticipate. Not to mention investors saw a huge loss, too. The lesson here is that if there's going to be a ton of hype around something your company does -- whether it's self-generated hype or external -- you better live up to it whenever that event actually takes place.
3.)Twitter Managers Use Company Accounts for Personal Tweets
Why it Failed: Unfortunately, we've all seen this faux pas far too many times. Social media is ubiquitous, for both personal and business uses. So it makes sense that a personal tweet might come through when a social media manager thinks they're tweeting for their personal account, but actually send it out through their business account. But you know what? Wehave to pay closer attention to detail to alleviate this problem. And on top of that, we can prevent epic fails like this by making sure whatever it is we tweet, it's something no one will be offended by, whether it's personal or business.
10.)Branding is important because it elevates and differentiates one's likes for products or services. It also gives customers a reason to choose you over your competitors. In short, better perceptions outsell better products.A slogan is not just a tag-line that advertisers create; they play a strategic game; in the long run, good slogans play with customer’s mind making it believe yours is a reliable product. So, companies keep experimenting until they get a perfect piece.