Elements and Principles of Design

A point is the most basic element of design. It has position but no dimension and is used to indicate a location.

A line is used to define a boundary or create perspective and depth.  

The colours on the bottom are mainly cooler while the colours on the top are warm.  

Value is the relative darkness of an object and it allows us to perceive shapes and the illusion of 3-D objects on a 2-D surface.

A shape is a 2-D area enclosed by lines or curves.

Form is a 3-D volume or solid

Space is the area between and around parts of an image. Can be open and uncluttered or cramped and busy.  

The water in front of the Capitol building has a smooth texture, so it reflects light well.

All of the parts of the circle are Identical and form a circular pattern around a center point.

The Taipei skyline shows emphasis on the building through the difference in size.

The Gotham City skyline shows contrast through use of colors.

The taxis show rhythm by appearing in a harmonious pattern.

In proportion to the buildings around it, the Sears Tower is about twice the size.

This soccer stadium shows unity by repeatedly using rhythm and balance.

This sketch shows economy by not using color, emphasis, or contrast.

The city of Amsterdam is aesthetic because it is of pleasing appearance.

This billboard uses graphic design to combine text with pictures.

This subway line is an example of harmony because all the parts form together for a whole.

Our skyline is asymmetrical because if you divided it in half, both halves would not be equal.

The Chrysler building uses a pattern by repeatedly using the same shapes.

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