Marketing Mix

For Coca Cola

Most companies will use the P's for their Business. These 4 P's are place, product, price and promotion.

Place

Coca Cola is the most popular soft drink, so it is sold in most supermarkets and corner shops. You can buy it from places like Supermarkets, Cinemas, Wholesalers- Like Costco and Off- licence shops.

Product

The product is Coca Cola. It is a soft drink and Is sold in most stores. Coca Cola recently brought out a new one which is Coca Cola Life which is apparently better for the environment. They have Coca Cola Classic, Zero, Diet, Life and Cherry. They have 4,000 variety's of Coke. They have big bottles, normal size bottles, smaller bottles, cans and small cans.

Coca Cola own other brands like: Sprite, Fanta, 5 alive, Schweppes, Powerade, Kia Ora, Dr Pepper, Lilt, Oasis, vitamin Water, Smart Water, Relentless and Zico coconut water.

Price

Coca Cola is quite cheap. The small cans are about 40p the normal cans are 65p, the medium (normal) bottles are £1 and the bigger bottles are about £2.

Coca Cola is worth $74 billion

while Budweiser, Pepsi, Starbucks, and Red Bull combined are worth about $50 billion.

Promotion

Coca Cola do a lot to promote themselves. They make adverts and also Christmas adverts every year. Also they do names on the bottles so people might want to find their name and buy it. This Christmas they also done Christmassy things on the bottles like Santa, Blitzen, Comet, Dasher, Dancer, Donner, Rudolph, Prancer, Vixen, Cupid.