MISSION, AIMS AND
OBJECTIVES

MISSION STATEMENT

A mission statement is what a company really wants to achieve.

AIMS AND OBJECTIVES

An aim is a goal that the business wants to achieve.

An objective is detailed steps to achieving the goal.

STAKEHOLDERS

person with an interest or concern in something, especially a business.

  • denoting a type of organization or system in which all the members or participants are seen as having an interest in its success.modifier noun: stakeholder"a stakeholder economy"

SMALL BUSINESS AIMS

A small business aim could be:

1. survive for the first couple of years.

2. making new costumers and getting more money for the business.

LARGE BUSINESS AIMS

1.Increase profit

2. Make more costumers

3. Excellent service

4. Business expands

5. More products

6.improved products