How 'rich girl hair' became 2015's biggest trend

There's one thing in every girl's life we continually struggle with. Something huge, with enormous impact on our day to day. If it works, it can make us. But if it doesn't we are destined to a day filled with uncertainty and self-consciousness. We find ourselves making excuses. "I overslept," or, "It wasn't meant to be like this." But in the end we want to hide under a rug until it all goes away.

I'm talking about hair, obviously. What else can so illogically and irreparably change our mood? If it works, you're flying high, I've been known to go out just because I have good hair. If it's rubbish – maybe you didn't have time to wash it, or it's gone all frizzy – you can guarantee we'll take the nearest thing that comes to hand (I recommend an elastic over a frying pan) and tie it back.

And now, just to make us feel better, there's a new hairstyle in town, the name coined at Fashion Month by those blessed folk who spend way too much time on their locks: Cara Delevingne, Gigi Hadid, Kendall Jenner et al (insert eyeroll here). They've given us something new to strive for. Rich Girl Hair.

Oh, you'd better believe it.

Rich Girl Hair is like, well, kinda like, well, like (incoherent speech with hairstyle optional) it's done, but undone. It's glossy with a slight kink in it, but by no means is it a Victoria's Secret curl (so last year). It's not beach hair, it's ultra-conditioned, and is meant to look like you just woke up like that. When actually, you spent hours in the stylist's chair to get the bend just right. In short, it's hair most women will have to practically work a miracle to achieve.

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Hence the name: Rich Girl Hair.

And I want it. I want it bad.

Unfortunately, my hair is not the kind to defer to Rich Girl Hair. It's thick. Unruly. Has a mind of it's own. My hair isn't having a bar of the in-between-kink-thing.

"[Rich Girl Hair] is all about how long you leave the curling tong on for," said hairstylist Anthony Turner at New York fashion week's Opening Ceremony show, "If you leave it on too long you'll get that precise curl, leave it on one second."

That's if you've listened to Lauren Conrad (another expert at Rich Girl Hair) and even know how to use a curling tong. I'm curling tong illiterate, what am I supposed I do?

My hairdresser recommends a keratin treatment so that I can at least achieve the smooth shine that is one of the features of Rich Girl Hair. And this bit works. My hair is glossy and compelled to hang with less frizz. But when it comes to styling, my hair either wants to be straightened or to curl. One or the other. No in between BS.

In the end I get so frustrated I shove it back in a ponytail (see paragraph two). For hours.

And wouldn't you know, when I take it out there's a bend in it. Right at the Rich Girl Hair mark. So there you have it ladies: a miracle, born out of pure frustration. It's just a pity I was going to bed and had to start the process all over again the next morning. Ready to give it a whirl?

FASHION NEWS

Kirrily Johnston is back!

Get excited people. Because fashion designer, Kirrily Johnston is back. After closing her label last year, the creative has designed a capsule collection for high street store, Cooper St. It's good and it's affordable – two words I love to hear in fashion.

"The line is a more premium offering from the brand and targeted towards the more fashion forward girl," says Johnson. "My focus was to design a collection that had subtle elements of the Kirrily Johnston signature, combined with a fresh new feel. I named the collection "Aurelia" which means golden. There are some beautiful, feminine but very strong pieces. There is a Greek Goddess thing going on, lot's of diaphanous fabrics and draping but combined with some really sexy modern silhouettes and some gold of course!"

Johnston says the most exciting thing about fashion at the moment, is the growth of the middle market: "Making good product accessible to the masses rather than just cheap product. This affects everyone and it's exciting for me to be designing in this space. The other is a return to artisan product, which is a direct result of the above. I think we are going to see a return of hand-worked, limited-edition product, that cannot be mass-produced. Customers will begin to desire something that no one else can get or find." It's making us excited too.

FASHION SALES

General Pants sample sale

Head into General Pants Co head office at unit 25, 30-32 Beaconsfield St, Alexandria, for some awesome bargains on brands you love like ksubi, Insight, Neon Hart, Alice in the Eve and many more. Sale starts Wednesday, April 15, at 12pm and ends Thursday, April 16, at 7pm.

Mink Pink warehouse sale

Score up to 80% off Mink Pink, Staple the Label, Evil Twin and more at this ultimate warehouse sale. Go before work as the sale starts at 7am Thursday Apr 9 and ends at 12pm, Sunday, Apr 12, at the Entertainment Quarter, 220/122 Lang Rd Moore Park.

Hugo Boss sale

Take an additional 30% off already reduced prices in men's and women's collections from the Hugo Boss outlet store. Sale is on now until Sunday April 19 at Shop 301, 3 Roseby St, Birkenhead Point Centre, Drummoyne.

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