Kerrang magazine uses a mix of formal and informal language. Within the main articles most of the language is rather formal, likely to be shown as professional and organised. However, during interviews and in captions, the language can be informal, sometimes using slang and abbreviations. This could be to give the interview a personal feel and less routine so people would be more likely to read it, thinking that the interview would have more details about the stars themselves. Also, short, snappy photo captions are used as an attempt to incorporate humour to the magazine, so they can engage the audience.
The target audience of Kerrang is people who enjoy the rock music genre. There is no specific age group as it is enjoyed by many ages, however it is most popular with teens and adults.
The structure of Kerrang varies depending on each article and topic. For many articles, there's usually a picture of the article's subject, often in the centre, which is surrounded by the text. The text can often take up half to two thirds of the page and the remainder is taken up by images or key points in the text that are highlighted in bold.
The tone of the magazine is rather relaxed but professional. For example, most of the writing will be formal, with hints of informal language, but in paragraphs and with many images. It doesn't drone on and rarely becomes boring. The subject is either music or bands/artists and doesn't become overly serious, unless an artist is going through something serious.
Kerrang uses lots of images, theres never a page without an image. In feature articles, there's always an image of the band/artist in question and if it's about their lives/careers, there's often smaller images of them back stage or in the studios. Pullout posters are always found in an issue, usually 6 per issue.
The main heading on the front cover, is large and bold. It is usually in black or white, and occasionally red or yellow, depending on the background colour/image. During the articles, the text colour is usually black. Headings for articles are usually in bold and larger than the rest of the text. The font usually stays the same, as does the text size for articles.