Nike+  

The objective of this campaign was to transform the image of Nike being directed at runners, to a platform designed for everyone who wants to feel active and motivated. It also created a new consumer category which is wearable computing, and the blending of mobile apps into peoples daily lives.

Staying Active and Motivated

The Nike+ FuelBand tracks peoples daily activity, and inspires people to reach their daily goal. It was effective in helping people stay motivated and active with an easy way to track their progress. The bluetooth connection to one's phone was a success because of the endless hours that people already spend on their phone, they could easily view their daily, weekly, and monthly progress. It inspired people to take those extra steps to reach their daily goal.

Everything Counts

The campaign helped people realize that all activity counts, and not just running. Nike used to be primarily directed towards running, but the FueldBand took them away from running and towards staying active all day long in many different and diverse ways. the campaign also displayed the many different ways people are active throughout their day, and they did not even know it. Seeing this campaign will inspire people to get the product to truley see how active they are.

Race to be the most active

Nike+ created a connection to social media by letting consumers be able to share when they reach their daily goal. This sharing was a success, because it creates competition between friends and inspires them to beat each other's goals.

First in the business

The FuelBand was such a success in creating a new consumer category of wearable computing, that it later inspired Apple to invent the Apple Watch. People enjoyed the easy access and integration into their daily lives.

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2 years ago
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The "everything counts" campaign emphasizes the importance of everyone in society having something important to them. When I have seen this advertisement in the past, it gave me a positive outlook on the brand.

2 years ago
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They used social media in a very effective way. Nowadays this is done by many companies, such as Polar and Turbo Chilli to create competition among people and raise degree of intensity around their products. Many games use it too. If I worked for Nike now, I would probably create a group in social media for people who own their watch, and make it a large competition with prizes and recognitions. This is taking what they did successfully first time and making it larger scale.

2 years ago
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I have seen people wearing these bands, and many other bands have been created by different companies because of the success of this campaign.

2 years ago
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i agree @Jfinn6, it gives me a positive outlook on the brand as well-Jordan olken

2 years ago
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I agree with @Jfinn6 the everything counts campaign really emphasized the importance of having goals. It makes people wanna work harder to achieve their goals.

2 years ago
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I agree @Jfinn6 that campaigning for the idea that everything counts was important for Nike to broaden their brand and not just be available for runners. They effectively created an image that makes it a brand for everyone.

2 years ago
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I agree that they did a really good job on making it so nike can connect with everyone and every sport.

2 years ago
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i agree with jami krupp and believe that the campaign will only reach out to more peopl

2 years ago
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I agree with jami the campaign will connect with more people

2 years ago
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@dylanirlbeck I agree and since it was so successful it started a whole new part of marketing campagins