This represents how the pigs used fear to get what they want. They used phrases such as "Surely, you don't want Jones back." to scare the animals into doing what ever they asked. This would be considered fear propaganda.With the fear the animals gave themselves luxuries not available to the other animals, thus contradicting the law that all animals are equal.
Animal Farm. Digital image. Http://pixshark.com/. N.p., n.d. Web. 8 May 2015.