Capcom has been very good at making games, I've played many games that have their brand name and I've always enjoyed their games. I'll always support Capcom as I've been a fan of their work for a very long time.
Nintendo created the franchises Mario and Pokemon both which are very popular. Nintendo is also known for their handheld consoles and a great library of games. Like Capcom I'll always support Nintendo because it's special to me.
I think the thing popular brands have in common is that their fonts makes them recognizable. The fonts of a brand make it memorable because when you see the font of a brand you recognize the brand instantly.
If I were to make a logo it would be for a new game company.