Country star Jason Aldean pegs Linden's Titanium Buzz for his wedding band
Country music star Jason Aldean recently tied the knot with professional dancer and former American Idol contestant Brittany Kerr, and he chose a Linden business to craft a symbol of their love.
Aldean's wedding band was designed by Titanium Buzz, a jewelry company based in Linden.
"It's hard sometimes to sit back and smell the roses," said Kevin Begola, owner of Linden store Bridge Street Exchange and founder of Titanium Buzz. "It's cool when you see it get to that point. Someone could've went anywhere and paid a lot of money for a custom ring, but he wanted to get something that fits who he is."
Begola said that the first big break that led to working with Aldean was Lick Life, Titanium Buzz's jewelry line with Ron and Amy Shirley -- the founders of Lizard Lick Towing and Recovery, and the stars of the hit truTV show of the same name. The Shirleys visited Linden in September to officially launch the line.
Since then, Titanium Buzz designed a wedding band for Ron Shirley. Ron is friends with DeeJay Silver, an RCA Nashville recording artist who has toured with Brad Paisley, Luke Bryan, and currently, Jason Aldean. After seeing Ron Shirley's ring, DeeJay Silver enlisted Titanium Buzz to make one for his nuptials.
Aldean and Shirley were both at Silver's wedding, and Silver suggested Titanium Buzz to Aldean. Silver kept Begola updated with how Aldean felt about the idea, while Begola anxiously awaited a response.
The Broken Bow Records recording artist would be his biggest client yet: All of his albums have sold at least platinum, with 2010's "My Kinda Party" selling triple-platinum and 2012's "Night Train" double-platinum. More than a dozen of his singles have reached the top of the Hot Country Songs or Country Airplay charts.
"There was an idea he might come through us, but (Silver) wasn't promising anything," Begola said.
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Aldean eventually warmed up to the idea, and browsed the Titanium Buzz web site to find designs he liked. He and Begola communicated with each other through Silver to nail down the details.
Titanium Buzz ended up making four different wedding rings for Aldean, which Begola believes will be switched out for different occasions.
The one that was used at the wedding was a variation of the Baseball Stitch Ring, an item from Titanium's Sports Collection. The ring is made of black zirconium, with a silver baseball stitch design carved in, and the couple's wedding date -- March 21, 2015 -- engraved inside.
With the engraving, Begola was privy to the date of a secret wedding that the public didn't have access to. He says that he kept the information close to the chest.
"We didn't tell. I didn't even tell my friends and family about it until we could."
Us Weekly got exclusive photos of the wedding, a Caribbean-style ceremony on a beach in Mexico. "Duck Dynasty" star Willie Robertson, an ordained minister, married the couple. Begola said that in coming weeks, after Us Weekly's exclusivity runs out, he may have more photos of Aldean's hand with the wedding band.
Since the wedding, the ring has been visible to anyone who looks closely. Aldean has been busy, and he has worn the band during his public appearances. He and Kerr made their debut as a married couple at the iHeartRadio Music Awards on Sunday, March 29, where he won the award for Country Song of the Year for "Burnin' It Down."
On Monday, March 30, Aldean was part of a press conference with some of the world's most famous musicians -- alongside Jay Z, Beyonce, Chris Martin, Madonna, Rihanna, Usher, and others -- to launch Tidal, a new music-streaming service.
Begola said Titanium hasn't experienced a spike in sales since the wedding yet, but he's interested to see what happens.
"It's an exciting time," he said.
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