Chapter 19

Advertising

Click below to look over the notes for Chapter 19.

Classic Remakes of TV Commercials

We want to look at classic commercials and compare them to the remakes. Look at the parts that have been changed and the parts that haven’t been changed. Have the changes made the commercials better or worse? As you watch these commercials think about how the commercials were story boarded before the filming took place.

Answer these questions :

What part of the classic commercial was maintained?

· Kool-Aid—

· Charmin—

· Alka Seltzer—

What was updated/or changed and have the changes improved the commercial, or not?

· Kool-Aid—

· Charmin—

· Alka Seltzer—

Assignment

Choose one of the following commercials and storyboard out how you would remake this commercial. A storyboard is a detailed shot by shot of the commercial. You need to say on each slide what is happening in the shot. I expect these to be somewhat detailed and should be at least 30 seconds.

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