(Entertainment, Fun, Happiness)
Product: Mainstream, Popular Appeal
Place: Vending Machines, Cafes, Restaurants
Promotion: traditional promo methods, online presence, and product placement in many movies, TV shows, etc.
Substitutes: DIRECT: Pepsi and Store Name brands i.e. Selection, etc. INDIRECT: other sodas or beverages.
French version of Coke: Breizh Cola
External Influences: health and obesity concerns, the brand represents the liberalism
Brand equity secured and increased in the face of threats: CSR