market mapping and segmenting

you can divide a market into many different sectors; here are some examples of them: gender, income, age and geography

market mapping is a very useful tool for companies  who want to develop a new product because it shows them what places don't not have a product such: as the high quality and low price area, then the company can create a product that suits this area. and because it is the only one in this area there will less competition.

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