-The North Face
BMW gained my loyalty when I first got into the car and got to drive a bit. BMW probably won't lose me as a fan just because the car is nice and it drives smooth.
Nike gained my loyalty when I got a pair on my birthday and even since the shoes and clothes got better. Nike won't lose me as a fan because I wear the shoes and clothes often.
The north face gained my loyalty when I got my first sweatshirt and ever since my north face collection has grown. The north face won't lose me as fan because the clothes is nice and its worth buying cause it keep me warm.