In 1928, Walter Diemer, an accountant for the Chewing Gum Company in Philadelphia, was experimenting with new gum recipes. One recipe was found to be less sticky than regular chewing gum, and stretched more easily. This gum became very popular and was eventually named by the president of Fleer as Dubble Bubble because of its stretchy texture. The original bubble gum was pink because that was the only dye Diemer had on hand at the time and it was his favorite color. Most modern types of chewing gum use synthetic gum based materials. These materials allow for longer-lasting flavor and better texture.
Drop in popularity
Bubble gum was very popular from mid 20th century until the 2000s. In the beginning of 2010 it has seen a decline in sales, falling 11 percent in the United States from 2009-2013 after peeking in 2008.
Bubble gum is available in many colors and flavors. A "bubblegum flavor" is the taste of the unflavored gum, made from chemicals. When blended, the chemicals and extracts fuse to make a sweet flavor. Gums made with vanilla, coconut, peppermint and almond extracts are available.
Flavors include blue raspberry, lemon, strawberry, apple, cherry, watermelon, cinnamon, banana, peppermint, cotton candy and grape of which strawberry and banana, apple flavor, pineapple, fruit punch, cinnamon cherry. More unusual flavors such as berry, cola, lemon lime, peach, tropical fruit, pineapple, orange, or fruit punch can also be found, as well as novelty tastes such as bacon or popcorn.
- The ancient chewed mastiche - a chewing gum made from the resin of the mastic tree.
- The ancient Mayans chewed chicle which is the sap from the sapodilla tree.
- North American Indians chewed the sap from spruce trees and passed the habit along to the settlers.
- Early American settlers made a chewing gum from spruce sap and beeswax.
- In 1848, John B. Curtis made and sold the first commercial chewing gum called the State of Maine Pure Spruce Gum.