This Week in Social Media:
Super Bowl Social Touchdowns and Facebook's Past, Paper + Future

Headlines for 02.05.14

Super Bowl Hashtag Bonanaza!


Facebook Makes Its Users the Focus of 10th Birthday Celebration

Facebook Launches Paper,
a Sleek, Grown-up Version of Facebook


Released earlier this week, Paper is a standalone Facebook newsreading app that combines content from your newsfeed and from curated sections -- Headlines, Tech, Flavor (food), LOL (humor) and more.

You can still post to Facebook, get notifications and message others, but some problematic distractions of the desktop and mobile Facebook experience are stripped (read: no annoying Candy Crush score updates from that friend with too much time on his hands).

The advent of Paper is a clear indicator that Facebook is preserving its footing for the future by creating an experience for a trendier, more mature audience (a sign Facebook is embracing the shifting demographics of its user base).

For brands, Paper shows the need to focus on creating more "news" content that uses both striking visuals and compelling copy (shore up your headline-writing skills, pronto!). Paper is all about consuming content, so smart marketers will give the people what they want.

1. Download Paper for the iPhone today; you'll be addicted before tomorrow.
2. Newsreader Smack Down: Paper versus Flipboard Edition
3. Who isn't happy with Facebook -- and might take legal action re: Paper?

Tim Marshall is Brand & Content Director with @FairmountGroup and a lecturer in the @Baldwin_Wallace public relations program.