Contrast

The use of color and size to emphasize the most important elements on a page

for example:

Use black font on a light pink colored page

Use white font on black paper

Use light gray on dark blue

White Space

the use of color and size to emphasize the most important elements on a page

for example:

Use black font on a light pink colored page

Use white font on black paper

Use light gray on dark blue

The 6 Principles of Design

The six Principles of design are.......................

Balance

Proximity

Alignment

Repetition

Contrast

White Space

Balance

Balance............

Graphics don’t overpower text, page is not too heavy on one side or the other, such as putting matching text boxes at the top and bottom of a publication

Proximity

Proximity.......................

Distance between elements on a page

Used to demonstrate a relationship or a lack of relationship between elements

such as, you must put captions (text) next to the related photograph

Alignment

Alignment.....................

Justification of elements

Related items should be justified the same to emphasize their relationship to each other

such as, the text giving the location, date, time, and cost of an event are all CENTERED on a flyer

Repetiotion

Repetition

Consistent pattern of font and color schemes and graphic types; repeated fonts, color schemes, or graphics

1.Specific font, size, and style for headings, subheadings, and body text.

2.Do not mix photographic images or digital and cartoon images on the same page.

Scheme - a planned combination of elements, such as a combination of font styles and sizes