How much do Aims and Objectives matter to a Business?

Mix and Match the Mission Statements below to the relevant Business...

“Become the dominant player in Commercial Aircraft and bring the World into the jet age”

“To make people happy”

“The …………… company exists to benefit and refresh everyone who is touched by our Business”

“………. will democratise the automobile”

“Become the company most known for changing the worldwide poor quality image of Japanese products”

“Beat Coca-Cola”

Difference between MISSION STATEMENTS, AIMS and OBJECTIVES..

Your turn...

What would be your REALISTIC aims and objectives (small Business)?

Now try the same for a LARGE Business...what are the differences?

Large Business inspiration?

REALISTIC aims and objectives for a LARGE BUSINESS..

...and finally, complete your notes for today's topic...