Setting Business Aims and Objectives

Mission Statement: The companies purpose for the public e.g. making people happy -Disney

Aims: The goals the business want to achieve, what you need to do to achieve your mission statement e.g. ensure every customer is happy

Objectives: Detailed practical steps that need to be done by the business to achieve their goals, these are usually quantified e.g. serve everybody positively and do your best to make sure they have a good time