Dos Equis: Most Interesting Man In the World
Dos Equis launched because the wanted to up their sales and it was a low profile branch of Heineken. It was to catch people's attention with the advertisements as they air on TV. The advertisement shows every guys fantasy when they get older.
Was to spread awareness about the small branch if Heinken.
This video promotes the branch of Heineken with a quirky and funny. Aspect to a drink and it quickly creates a public favorite.
Showed every guy a goal to become when they are older
This shows most guys fantasies when they are older. They don't see competition and the brand is showing how if you drink the beer you will become Mr. Goldman
For Dos Equis to become a manly brand.
There is so much going on in the videos that you cannot look away. The Dos Equis guy is older and when he says" I don't normally drink beer.. But when I do.. I prefer Dos Equis" shows how instead of scotch he is drinking beer and it makes the beer more manly. Consumers will want to be like him so they will drink the beer that he does. It catches the attention of everyone and the tag line is always memorable.