Military Motivational Speaker
Fighter Pilot Speaker
Anthony “AB” Bourke delivers high impact keynote speeches focusing on how successful enterprises drive oustanding results by institutionalizing a culture of open and honest feedback. They will also learn the pitfalls of a “feedback gap”. “AB” will introduce new approaches attendees can implement to make open feedback an integral part of their organization's culture. At the conclusion of his 60 minute multi-media keynote, audience members walk out the door with an understanding of the possibilities that open feedback offers for improving individual and team performance.
As a United States Air Force fighter pilot, Anthony ‘AB’ Bourke learned both in training, and in practice, that the key for individuals and teams to perform at their peak is a system of constant and honest feedback. After each mission, fighter pilots practice a systematic ritual called “Debrief”. Debrief is an approach for providing real time feedback in an expected format on a regular basis. Teams of all sorts, particularly those in competitive business situations, can greatly benefit from this system of Debrief and drive continuous performance throughout their decision-making cycle.
Businesses strive for peak performance. In an environment where teams are pushing to accomplish their objectives with slimmer resources, it often seems easier to focus solely on execution, with little attention paid to improving performance. Employing the fighter pilot-proven “feedback loop” can transform an organization and drive continuous improvement.
Most businesses appreciate the military concept of gathering intelligence on their competitors. If a business can identify new opportunities and avoid competitive threats faster than their competition, it will enjoy substantial advantages. It's well documented that early entrants into a market gain significant competitive advantages. The most obvious advantages are: being positioned as number one in the customer's mind; establishing key relationships with suppliers; and being identified in the marketplace as an innovator.
Great sales people, like great fighter pilots, are made not born. While the US Air Force and Navy do an effective job screening prospective pilots for innate traits that should lead to success in the cockpit, the ultimate test is how these talented young men and women respond to training. Fighter pilots go through thousands of hours of initial training to teach them the “right way” to fly a high performance jet. Once they are qualified to fly they receive continuous recurring training to help them stay sharp and constantly improve. This culture of training drives peak performance in the heat of the action.
One well-known decision-making model that has driven much of the United States' military tactics is called The OODA Loop. This decision-making acronym developed by renowned F-16 Fighter Pilot Colonel John Boyd stands for “Observe-Orient-Decide-Act” loops. OODA loops are a powerful paradigm for understanding individual and teams' decision-making processes. Other models such as Plan Do Check Act (PDCA) or Attention Interest Desire Act (AIDA) are perhaps more familiar to those in business. AIDA is very similar to OODA, with the exception that OODA is in the form of a loop - with essential feedback occurring real-time throughout the process.
For fighter pilots the difference between success and failure can mean loss of life. For sales people the difference between success and failure can mean the loss of their way of life. Executing at the highest level for a sales person means increased revenue, promotions, and dramatically improved quality of life. Missing your sales targets or losing deals due to poor preparation and execution can lead to decreased revenues, demotions, loss of key accounts, and ultimately a dramatic change in the sales person's way of life. Sales people may not work on a timescale of seconds, but incorrectly handling a customer objection, or responding poorly to a competitive pitfall at the wrong time, can be the sales person's equivalent of flaming out. For organizations striving for peak performance, training is one of the “X” factors between success and failure in sales and business.
Anthony 'AB' Bourke's favorite mode of transportation: The Lockheed F-16 Fighting Falcon .
Anthony 'AB' Bourke Speaking on Communication .