Bold Value

Living like there is no tomorrow

David deBoisblanc, August 19, 2014

“I am living like there’s no tomorrow, because there isn’t one” said Don Draper from AMC’s Mad Men.

While I don’t espouse the nihilism of the Draper quote, there is wisdom contained in the quote. We only have today to act, as tomorrow is only another today.

Boldness or the quality of being bold as defined in

Bold:1.not hesitating or fearful in the face of actual or possible danger or rebuff; courageous and daring2.not hesitating to break the rules of propriety; forward; impudent3.necessitating courage and daring; challenging4.beyond the usual limits of conventional thought or action; imaginative In a past firm, I witnessed boldness on a regular basis as a singular operating principle. Instead of dancing around a sensitive issue with a client for fear of upsetting them, our leader would lay the hard facts on the table in a direct manner often risking insult to the potential client. It cost us some sales but it had a tradeoff, we would also win several deals per year that each were larger than all the lost deals combined as a result of that direct approach. Boldness in starting a venture, in facing a crisis, addressing a mistake that you made, seeking a new client, proposing the right solution and landing a value laden position can make the critical difference. Here are the elements of learning to be bold:

  1. Understand that boldness brings greater success. You must be convinced of this.
  2. Live like today is the only day that you have and pick the most value creating actions that you can imagine.
  3. Believe in your value and develop delusional confidence (confidence in who you are becoming despite negative feedback) I will speak on this further in my next post.
  4. Our worst fears lie in our anticipation. While prudence is useful, don’t let fear of the future become paralyzing.
  5. Expect rejection but also expect to be eventually rewarded with a better outcome
  6. Always be sure there is value to others and yourself to be gained from your boldness.
  7. Keep your frame as people will often emotionally react at first and change the subject. More on frame control in a future post
  8. If not prone to this bold behavior practice it daily in small things like picking a good table at the restaurant, talking to a stranger, etc.

This is a discipline and it needs to nurtured and maintained. I have practiced it in the past and yet as I face a strong new challenge, I find that I have to cultivate and water this attribute to not surrender to fear and timidity.

This is a process that is worth the effort in the long run. In the title image we see the little boy Sumo face off with the full fledged Sumo warrior. While he is likely to lose, he is full of delusional confidence. and is focused on what he is becoming and if he perseveres, no doubt he will be a first class warrior.

Be bold,

David deBoisblanc