Setting Business Aims And Objectives  

Mission statements: it is what the company wants to do.

Aims: The goals that they want to achieve.

objectives: practical steps to achieve the goals- usually quantified.

Methods of expansion: Merger takeover franchise organic growth.

Typical SMALL business aims: Survival living customers.

Typical LARGE business aims: Profits, growing, more products improved, sell more.

Large business/small business