Wrong SEO Habits You Were Doing All Along
Before Panda and Penguin and any other animal Google threw at search engine optimizers, it was a different playing field. Keywords and link building were the heart and soul of search engine optimization.
Companies stuffed their pages with their keywords and linked to other websites hoping they would dominate their field's search queries. For a time, these techniques worked to their delight until Google stepped up and in and changed the game.
Site rankings went down, websites were nowhere to be found on Google search queries, and Google eradicated well-known SEO techniques with their strict updates and algorithms. Last year, it seemed that all hope is lost and the SEO industry is done for. However, Google just prohibited the prevalence of black hat SEO and obvious “get rich quick-like” tactics. So if you don't want to be blacklisted by Google, here are some bad search engine optimization habits you must stop as soon as possible.
The most obvious of all. This is a crime in the real world. In the digital world, Google is the judge, jury, and executioner.
Seriously, stop the obsession with keywords! Google has been telling everyone over and over again that content is king, not the keywords. If they ever detect an anomalous or weird keyword placement somewhere in your content, they will flag it down and reprimand your site. You just have your measly laptop and internet connection and Google is a billion dollar company and has servers all over the world. This is a battle you just can't win.
Linking to sites unrelated to your niche and field is already considered a black hat tactic by Google. Whenever you force your links on content, forums, and blog comments, you're just Biting the hand that feeds you. If you continue these tactics along with cloaking and stuffing anchor tags, Panda and Penguin will bite back by killing off your website's ranking and reputation.
Disregarding Social Media
Last year saw the impeccable rise of social media's relevance in search engine optimization. Largely ignored then as they were first thought of as fads, the rising interconnection between different social media platforms paved the way to new website promotion maneuvers. The use of different social media platforms is easier to market your blog or website than spamming links everywhere. And best of all, they're all free!
Optimizing Content for Search Engines
This is the underlying reason you're doing all the other bad habits in the first place. You're creating content and links that you think will be valued by search engines and reward you with a higher rank. Most of the time, you're writing an article that solely revolves around one keyword. Your website's interface might be acceptable when being crawled by spiders but for a reader, it might not be a good experience. Instead, you should optimize your site and content for human eyes. Don't try to please the digital gods but your readers and visitors. If you provide awesome content, people will share it. Just trust the system and you will be rewarded.