Marketing Mix

The 4 P's are promotion, place,  product and price.

Coca Cola as a whole has the 4 P's perfect. They have established the right price which customers are willing to pay, there  is also nowhere were you can't purchase a Coca Cola with pubs, shops and even hospitals selling Coca Cola.  They have also got over 3500  different products such as sprite, monster and Fanta. This therefore means that Coca Cola has a wide range of products to appeal  to all their customers. Coca Cola also has a good PR department so their products are heavily promoted to the point where there is a Coca Cola advert almost everywhere. Their "share a coke" campaign got a lot of people interested in Coca Cola because they are looking for their name or a friends / family  member.