elements of branding

reasonable price-if a product is a reasonable price more people will purchase the item instead of an expensive item e.g poundland  

good customer service- if a business has a good customer service this could make the customer come back and purchase another item  

nice appearance- if a product looks good this could persuade a customer to buy the product because it looks good e.g adidas

good quality products- A product that has good quality will gain more of a profit then other products e.g apple

reliable product/service - if a product or service is reliable this will make more loyal customers what will increase profit coming into the business

advertising-advertising is important for branding because it can show a product to be good to a multiply amount of people who could be persuaded to purchase the item. e.g BMW