Business Aims And Objectives

Missions, Aims, Objectives.

Mission Statement

A statement of goal for the company to achieve.

Aims

The goals the business needs to achieve.

Objectives

Practical steps to achieve the aims.

Typical Small Business Aims

To make a living.

To get more customers the business.

Survival.

To please customers.

Typical Large Business Aims

Improving any products that have already been released.

Measures Of Success
(Small Business)

Good reviews.

Survival.

Increased customers.

Growth in profit.

Measures Of success
(Large Business)

Good review.

Increase in customers.

Profit.

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