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Television has many benefits with bringing families closer together, providing  new ways for entertaining and informative information and lots more. But, in the 1950's through the 1960's television had a major impact socially, economically, politically, and diplomatically on American culture.


During the 1950's to the 1960's this was what was known as the advertising age.  During this time tons of of agencies proliferated due to the growth of television. Through this advertising age U.S. billings skyrocketed. Television soon started to become the most powerful ad medium, with spending increasing from $12.3 million in 1949 to $128 million in 1951, and then to $1 billion in 1955.


During the late 1950's and the early 1960's their were many commercials on housewife stereotypes. Television shows like I Love Lucy and other  commercials displayed what a perfect housewife did and what they needed to have for a perfect home and family. These commercials communicated how much women loved to cook, clean, and basically loved being at their husbands beck and call. At first I thought this was a joke, but I came to find it wasn't. What was even more interesting was that they portrayed the housewives to be so happy doing these activities. They viewed women as almost domestic creatures during this time period.


During this time since the Cold War was occurring most Americans were always frantic. They used television to prepare citizen for potential nuclear war. One Commercial called Duck and Cover was about how to protect yourself, the best way possible in the situation of a nuclear bomb explosion.


Diplomatically is what is not politically correct between cultures and countries. After World War II the Russians were perceived as the bad guys. Some of the broadcasts on Television displayed a "so called" enemy from another country. After World War II their was a lot of Russian and Cold War propaganda. Shows like the Red Nightmare portrayed an America under the heel of a communist dictatorship.

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