TOP15-RedBull Period 3

1.) The campaign name is Red Bull: Stratos

2.) This campaign is like nothing ever seen before. It was created to generate publicity, through very little traditional advertising. It gave Red Bull consumers a whole new outlook on the company. The company's objective was to raise awareness of their company, in a fun and creative way. This grasped a broad audience's attention, via videos on Youtube, the news, etc.

3.) Like Nothing Ever Seen

4.) Screenshot post landing

5.) The visual is truly unique. Nothing has ever been seen like it. Because it is so different from what audiences are used to, it is very interesting to them. It isn't every day you see someone dive from space, not to mention break records for the rapid speed with which they did so.

6.) Sharing is Caring.

7.) Screenshot of the campaign being shared on Twitter by Youtube (Both very popular sites)

8.) This visual exemplifies the public doing advertising for Red Bull. This means Red Bull doesn't have to put any money into spreading the word about their campaign, because their audience has that covered. People found the video so interesting that they shared it and got it trending, which served as a great help to Red Bull.

9.) Talk isn't Cheap.

10.) Screenshot of people commenting on a Twitter post about Red Bull: Stratos

11.) This kind of talk racked in the sales for Red Bull. People made it clear they loved what Red Bull did, and showed their love for it by commenting on Twitter posts. Regardless of if these people ALL purchased from Red Bull after the campaign, they spread the word, which raised awareness of the awesome company and overall helped RB greatly.

Comment Stream

2 years ago
0

I've seen advertising similar to this with the company Vitamin Water. They used publicity to raise awareness of their company name and products. The customers did the talking based off of something they saw, related to the company (in this case by a celebrity wearing a hat) and were talking about it all over social media.

2 years ago
0

I have a memory of this campaign because I heard about it all over the news and different forms of social media. It's become a part of pop culture when it trended everywhere. People all over heard about it, even those who weren't previously fans of Red Bull. It is now an exciting story that gives Red Bull a good reputation. (helping people carry out their dreams) Keaton Chappell **the comment above is also mine

2 years ago
0

I've had a positive experience with this brand when I tried it for the first time. I remember not being the biggest fan of the taste, but it did give me the energy that it said it would.

2 years ago
0

One way I would bring this campaign back is by posting another video that shows Red Bull helping an ordinary person accomplish their dreams. This would show that Red Bull really cares about their customers, and gives customers something to talk about as they watch in amazement. Keaton Chappell

2 years ago
0

Another way I would bring this campaign back is by offering a promotional contest to Red Bull customers by having them send in a video of them doing cool things that they love, (hiking, scuba diving, surfing, etc) and talking about how Red Bull helped inspire them to try those things. (how Red Bull "gave them wings") Keaton Chappell

2 years ago
0

In response to the first comment, I believe that publicity is the best form of advertising. It is at the point where customers are doing the advertising for a company, that the company is on the right track. They have made enough of a name and statement for themselves, that people willingly and excitingly talk about the company and their latest products. This means more people have the chance to learn about the company, without the company spending a penny. Keaton Chappell

2 years ago
0

In response to the promotional comment, I believe that customers love feeling noticed. If a company designs a campaign that gets the customers involved, they will feel noticed by the company and get more excited about it. It gives the company a great reputation. Everybody is happy in this situation. (customers and company both get a benefit from this) Keaton Chappell