TOP15-RedBull Period 3
1.) The campaign name is Red Bull: Stratos
2.) This campaign is like nothing ever seen before. It was created to generate publicity, through very little traditional advertising. It gave Red Bull consumers a whole new outlook on the company. The company's objective was to raise awareness of their company, in a fun and creative way. This grasped a broad audience's attention, via videos on Youtube, the news, etc.
3.) Like Nothing Ever Seen
4.) Screenshot post landing
5.) The visual is truly unique. Nothing has ever been seen like it. Because it is so different from what audiences are used to, it is very interesting to them. It isn't every day you see someone dive from space, not to mention break records for the rapid speed with which they did so.
6.) Sharing is Caring.
7.) Screenshot of the campaign being shared on Twitter by Youtube (Both very popular sites)
8.) This visual exemplifies the public doing advertising for Red Bull. This means Red Bull doesn't have to put any money into spreading the word about their campaign, because their audience has that covered. People found the video so interesting that they shared it and got it trending, which served as a great help to Red Bull.
9.) Talk isn't Cheap.
10.) Screenshot of people commenting on a Twitter post about Red Bull: Stratos
11.) This kind of talk racked in the sales for Red Bull. People made it clear they loved what Red Bull did, and showed their love for it by commenting on Twitter posts. Regardless of if these people ALL purchased from Red Bull after the campaign, they spread the word, which raised awareness of the awesome company and overall helped RB greatly.