Top 15 Ad's Of The 21st Century: Chipotle "Back To The Start"
Chipotle introduces themselves to YouTube to show their fans what they are all about!
The film, by film-maker Johnny Kelly, shows the life of a farmer as he transforms his farm into an industrial animal factory, until he realizes the evils of his actions and rebuilds his old farm! The film and the soundtrack were made by Chipotle to emphasize the importance of developing a sustainable food system.
Originally not intended to be a big "hit", and only intended to be an informative announcement, Chipotle launched their campaign "back to the start" to show that not only did they care about how their food was raised but they had integrity and morals!
This simple video reached over 8 Million views and showed Chipotle's true colors!
Another reason in which Chiptole's ad became so successful is because they introduced this ad around the same time places like McDonald's were being criticized for making low quality foods.