This was certainly the situation with the 1999 World Cup Organizing Committee
In order to stage the 1999 World Cup, The United States fifa 15 coins Soccer Foundation (USSF), which was established as a direct result of the profits generated by the financially successful 1994 Men’s World Cup, loaned the Women’s World Cup Organizing Committee its start-up funding. Fortunately, its own language of incorporation to support women’s soccer committed the USSF to underwrite this enterprise. Without the USSF’s financial help it would have been very difficult for the United States to host the Women’s World Cup.
Even with the proven success of the 1999 Women’s World Cup, there still remain enormous challenges in staging a world-class women’s sporting event. Few sponsors are willing to invest the kind of money that men’s sporting events readily command. Additionally, women’s world cup organizing committees inherit FIFA’s official sponsors, which have no obligation to promote or support the women’s game. This was certainly the situation with the 1999 World Cup Organizing Committee, which ended up with many ‘deadbeat’ sponsor relationships that could not be replaced with committed ones. Therefore our financial success came only as a result of ticket sales.
In conclusion, those who have influence over soccer on a global basis have the opportunity to keep the momentum of the 1999 World Cup in motion. This means the staging of additional and significant competitions, awarding prize money for World Cup teams and designating women to leadership, officiating, management and coaching positions. Appointments such as these would serve to insure that, and here I quote FIFA President Sepp Blatter, ‘the future of soccer is feminine’.
Many wonder what the future holds for women’s soccer. In the United States, the future is here in large part because of the success of the World Cup. During the summer of 1999, front-page news and television coverage elevated the game to a new status and attracted enough sponsors to launch a Women’s Professional League. In its third year, the WUSA (Women’s United Soccer Association) depends on its star players to continue to market the new league in a sporting marketplace that is burdened with a weakening economy and too much inventory. To survive the challenges ahead the WUSA must continue to enlist new sponsors and create a partnership with a committed and prominent television network. Once again America’s veteran soccer players have embraced these challenges. Inspired by the thousands who supported them in the summer of 1999 they refuse to believe what the sceptical espouse, that the 1999 Women’s World Cup was just a one-off event. Therefore, it is our collective responsibility not to fulfil this expectation; after all, in the beginning few believed in the potential of a women’s world cup. Fortunately, from the very first world cup in 1991, packed stadiums and widely enthusiastic crowds have proved disbelievers wrong. In 1999 our tournament had the advantage of a partnership with television, and at last the women’s game was played on a world stage, giving soccer fans what they hunger for: enthusiastic, dynamic players who give all they have while competing for the ultimate prize in the world’s most popular game. Now it is up to all of us to help women’s soccer stay in the spotlight and keep the early dreams alive. The structure is in place for women’s soccer to become a tower of strength in the twenty-first century.