Product Life Cycle/ Boston Matrix

Suman Sahota

Product Life Cycle

Product Life Cycle - 4 stages of a product life cycle

Market Share - High market share means your doing well.

Market growth - Has potential but is not dominated

Product range - range

Extension strategies - extending a products cycle and when it reaches maturity you want to extend it by adding new features. For example lowering its price and changing the size

Boston Matrix - 4 categories

Rising star

Problem Child

Cash cow


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