6 Principles of Design
In balance the page is not to heavy on one side or the other. The graphics don't overpower the text. You put matching text boxes at the top and bottom of a publication.
Proximity and Unity is distance between elements on a page. It is used to demonstrate a relationship or a lack of relationship between elements. You must put captions next to the related photograph.
It is the justification of elements. Related items should be justified to the same emphasize their relationship to each other. Such as the text giving location , date,time,and cost of an event are all CENTERED on a flyer.
Repetition is a Consistent pattern of font and color schemes and graphic types; repeated fonts, color schemes, or graphics. Specific font, size, and style for headings, subheadings, and body text. Do not mix photographic images or digital and cartoon images on the same page. Scheme - a planned combination of elements, such as a combination of font styles and sizes.