6 Principles of Design


In balance the page is not to heavy on one side or the other. The graphics don't overpower the text. You put matching text boxes at the top and bottom of a publication.

Another picture of balance.
This is a picture of balance where they are the same weight.


Proximity and Unity is distance between elements on a page. It is used to demonstrate a relationship or a lack of relationship between elements. You must put captions next to the related photograph.

This is another picture of balance where all the elements are the same
This is a picture of unity where there is a resemblance in the elements


It is the justification of elements. Related items should be justified to the same emphasize their relationship to each other. Such as the text giving location , date,time,and cost of an event are all CENTERED on a flyer.

This is a picture of alignment where it basically tells what alignment is.
This is another picture of alignment where it tells the steps of alignment.


Repetition is a Consistent pattern of font and color schemes and graphic types; repeated fonts, color schemes, or graphics. Specific font, size, and style for headings, subheadings, and body text. Do not mix photographic images or digital and cartoon images on the same page. Scheme - a planned combination of elements, such as a combination of font styles and sizes.

This is a picture of a pattern being repeated over and over which is repetition.
This is another picture of repetition where the pattern is repeated