Branding and Differentiation

Branding-

What makes a good Brand?

Good Customer Service

Quality of products

Reasonable Prices

Reliable

Social Media

Recognition

Differntiation- Comparing 2 different brands and making your stand out from the rest in the market

Benefits

New modern features

Better Quality

Prices knowing what the customers are willing to pay

Unique Products

Disadvantages

Customers may not like the product which is a decrease in sales and profits

Loyalty could be affected.