5 Best Social Media Tools
Small Business


Ruby Chen is currently first year Instructional Technology master degree student in New York Institute of Technology. During her first year in studying, she applies instructional technology for international student management and global faculty hiring that standardize procedures and save totally 50% of the staff effort.

Ruby Chen has over 6 years international educational experience in joint-venture programs in international students and faculty management, organizational immigrant policy advising and document issuing, event planning and project management. She is proficient at cross-culture instructional training. She has mastered international training experience including academic advising, administrative management, project orientation and management.

Ruby Chen is fluent in both English and Chinese with average Japanese. She master multiple instructional technology tools such as Adobe Captivate, Camtasia, Adobe Photoshop, word press, Office 2013 with good presentation skills.

Learning Analysis


Our clients is Silver Key, an educational company who recruits Chinese students to study programs overseas and foreign students to China. The company locates in NY midtown in U.S. It also has a chain in Shanghai, China. There are 10 learners in the team: 5 Chinese and 5 Americans. 2 of them have been working in the field from 6 months to 1 year. Others are new staff but have relevant background in overseas.

Silver Key runs everyday work with PCs. All their employees have Android phones provided by the company. The desktop provided by the company requires technical pass in any application/ software installation. Key Silver wants the 30 staff to be trained with social media tools in marketing promotions, project management, and customer management.

Deliver Options

Day 1 Face to face

Day 2 Hybrid (Face-to-face and online)

Online deliver will use Zoom

Learning Objectives

After the training, learners are able to

1. identify 5 different social media tools from each other

2. create their own accounts

2. spend 30 mins at most to create a relevant visual presentation independantly

3. accomplish the assigned task of using every social media tools

4. list at least 3 features of every social media tools

5. give 2 examples of how to apply each social media tools in their jobs

Please click the survey below to let us know about you before everything starts:

Training Schedule

Training Location:

Auditorium on11th floor,16 west 61 street, NY 10023

Subway stop: 59th street, Columbus Circle

Technical support

1. We provide PC laptops (wireless mouses included) to participants

2. Please bring your Android or iOS devices

Social Media Tools

1. Pictochart

2. Canva

3. Powtoom

4. Infogr.am

5. LikeAlyzer


10 learners will be divided into 2 groups with one experience staff in each group.

Everyone will have a PC with chrome browser.

Registration QR code

(Project it on the big screen before training starts.)


Day 1

8:30-9:00 Registration (Continental breakfast included)

                Handouts/e-file distribution and machine testing.

9:00-9:30 Welcome Overview of the 2-day-training.

9:30-10:00 Introduction and demonstration of Pictochart

10:00-11:00 Hands-on mini project task for everyone to work on, assisting learners

11:00- 11:30 Selected mini project demonstration, discussion individual work piece

11:30-12:30 Lunch break

12:30- 13:00 Introduction and demonstration of Canva

13:00- 13:40 Hands-on mini project task for everyone to work on, assisting learners

13:40-14:10 Selected mini project demonstration, discussion individual work and differences between Picochart and Canva

14:10-14:30 Tea Break

14:30- 15:00 Introduction and demonstration of Powtoon

15:00- 16:00 Hands-on mini project task for everyone to work on, assisting learners

16:00- 16:30 Selected mini project demonstration

16:30- 17:00 Discussion the difference of the 3 social media tools and conclusion Day 1 training. Inform Day 2 training plan

Day 2

9:30- 10:00 Review 3 tools from Day 1 and ask questions about each tool's features

10:00- 10:30 Introduction and demonstration of Infogr.am

10:30- 11:30 Hands-on mini project task for everyone to work on, assisting learners

11:30- noon Selected mini project demonstration

noon- 13:00 Lunch Break

13:00-13:20 Brief introduction of Facebook and user experience

13:20- 13:50 Introduction and demonstration of LikeAlyzer

13: 50- 14:30 Hands-on mini project task of exploring their own facebook and another different facebook page with LikeAlyzer; assisting learners;

14:30- 15:00 Brainstorm about how to use at least 3 tools together to improve the learners' current work. Discussion of business ideas and user experience

15:00- 15:30 Review, conclusion & freee networking

                    Training evaluation survey (Project  QR code below on big screen)


Evaluation QR code

Social Media Tools


Piktochart is a very simple social media tool to create info-chart. It is free and easy to start with. Many icons and photos are available to make the photo more exciting. You can also add chart or map to make the photo more diverse. 



Canva is a free graphic design website. It allows users to create design of social media, presentation, poster, facebook cover, facebook post, instagram, etc. It is great for small business who has low budget still want to create nice photos and posters.



Powtoon is a website tool which helps to create animation videos. It is very easy for learner to handle without requiring any animation background. Everything is drag and drop. The result is very impressive. You can make interesting presentation to get people's attention and the animation makes it is easier to explain your business.



Infogr.am is the data visualization product that brings out the best in your data. The infographics and charts are quick to use, fast to share, and easy on the eye. It makes data analysis simple, visual, lively and fun.



LikeAlyzer provides user with recommendations and feedback on your presence on Facebook. The recommendations are customized for your Facebook Page and the analysis is based on the metrics that we have found to be important - presence, dialogue, action and information. LikeAlyzer is free, you don't have to register and there is no need for application authorization. You just need to enter the URL of your Facebook page in the searchbox and press enter.


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