marketing mix: promotion
promotion is the process of communicating with customers
Explain what PR stands for and what it means
PR stands for public relation. It means the practice of managing the spread of information between an individual or an organisation.
List 3 methods of PR
- Social media: used primarily by the marketing industry
- Direct marketing: is selling the product directly to the customers. E.g door to door, business to business and business to consumer.
- Press release: information that is communicated through radio, tv programms, newspapers and other types of mainstream media.
Briefly explain the role of the Publicity Officer
To establish an ongoing publicity campaign to raise the clubs profile and recruit members and volunteer.